FTD News / Press Releases
FTD Unveils Full Creative Rebrand Focused on More Meaningful Giving
DOWNERS GROVE, Ill., September 30, 2021 - Today, FTD, LLC, a leader in the floral industry for more than a century, announced the next step in its exciting evolution with the launch of a full creative rebrand. Over the next several months, consumers and florist partners will see the new creative rollout across FTD touchpoints, including a redesigned version of its iconic Mercury Man® logo and updated branding across packaging, as well as fresh and focused product assortment and an elegantly modern website that provides an intuitive and streamlined shopping experience.
FTD has been a leader in the floral industry for over a century. We are a private equity-backed company with one of the largest florist networks in the world, supported by the iconic Mercury Man© logo displayed in over 30,000 floral shops in more than 125 countries.Read More