FTD News / Press Releases

30 Sep

FTD Unveils Full Creative Rebrand Focused on More Meaningful Giving

DOWNERS GROVE, Ill., September 30, 2021 - Today, FTD, LLC, a leader in the floral industry for more than a century, announced the next step in its exciting evolution with the launch of a full creative rebrand. Over the next several months, consumers and florist partners will see the new creative rollout across FTD touchpoints, including a redesigned version of its iconic Mercury Man® logo and updated branding across packaging, as well as fresh and focused product assortment and an elegantly modern website that provides an intuitive and streamlined shopping experience.

Our History

FTD has been a leader in the floral industry for over a century. We are a private equity-backed company with one of the largest florist networks in the world, supported by the iconic Mercury Man© logo displayed in over 30,000 floral shops in more than 125 countries.

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